It's All About

The Ambiance

"The Hospitality Business is rapidly transforming. Our Guests are more articulate & well travelled than ever before, seeking out unique 360° Lifestyle Experiences. Your brand captivates & inspires through Quality of Service, Design, Gastronomy, Luxury and Entertainment.

Music plays an integral part in bringing these elements together. We can help shape your unique musical identity with a tailor-made program that will immerse your guests in the Hospitality Experience that they deserve.

Maarten Goetheer

Managing Director Never 2 Late

SERVICES

We are a Boutique Shop with our offices in Hong Kong and Bangkok. We exclusively cater to luxury hotels, hospitality & retail brands in the Asia Pacific and beyond.

We will walk you through the necessary steps of broadcast licensing. We can assist your finance or procurement office to apply for the blanket license in your specific region.

INTEGRATED PLAYBACK

With our international partner Royal Streaming © and Soundtrack Your Brand, we offer a fully legal playback option for your property.

This integrated wireless playback solution is cost effective and easy to implement, update and to operate from a laptop, tablet or a mobile device.

We will visit your property and walk through all the zones and areas that will be supplied with our playlists. We take pride in understanding your needs and taking your ideas and concepts to the next level.

ENTERTAINMENT OPTIONS

Aside from BGM solutions we also offer DJ entertainment and programming for your Special Event, Seasonal Holiday (NYE) or resident program at your Bar or Restaurant.

We work with great international and local talent available at various price points.

We have partnerships with the world's leading talent agencies such as William Morris, Paradigm/Coda and many others.

LISTEN ON

PROJECT DELIVERY

Pre-Opening

Advise on the property’s BGM system liaising with your preferred supplier.

Restaurants, Gym, Public Spaces, Bars, DJ & Live equipment and Event spaces.

Opening

Finetuning of the system; Zoning, Volume setting per Zone.

Playlist curation for different times of operation with input of your f&b / operations team.

Year 1

We understand how critical it is to get it right.

During soft opening, we offer FOC updates of the playlists until you are fully satisfied.

Year By Year

Attractive Monthly Fee, flexible payment schedules available.

Assist with Hardware Upgrades or Equipment replacement where needed.

SELECTED AWARD WINNING PROJECTS

2026: Patina Osaka

We extend our congratulations to Patina Hotels & Resorts on the opening of their Osaka location! Never2Late (AV & Music Solutions) was tasked with designing a state-of-the-art Void Acoustics system for the Sonata Bar and Lounge.

For the top speakers, we selected the iconic Airten V3 due to its frequency linearity, coherence, and driver summation. The low-end is delivered by the Air 15 reflex-loaded subwoofers, providing DJs with sufficient power for their performances.

For the DJ mixer, we opted for the outstanding Model 9100BW Rotary by Alpha Recording System (Japan).

2026: Nextopia

Never2Late (AV & Music Solutions) was invited by Siam Piwat to act as the principal AV Consultant for Nextopia; a new, futuristic, sustainability-focused attraction/retail space within Bangkok's Siam Paragon Development Company Limited's mall.

After careful deliberation with the client, applying metrics and modeling tests for SPL coverage, STI benchmarks, Acoustic Response and criteria for Emergency Protocol, the client agreed to implement a state of the Art Void Acoustics Audio System managed via Audinate Dante and meticulously controlled via Allen & Heath's AHM: Scalable Audio Matrix Processor.

2025: Park Hyatt Bangkok

Never2Late (AV & Music Solutions) was commissioned to create a sound upgrade for the Penthouse at Park Hyatt Bangkok. Spanning three floors of immersive experiences, the Cocktail Bar is enhanced with distinctive red Void Acoustics Air Ten Speakers and Venu 118 Subwoofers. The Penthouse is now in full swing!

This project was integrated with the invaluable support of our partner Aura Visual System.

2023: Adlib Hotel

Never2Late was commissioned to design the Sound System for the newly built Adlib Hotel Khon Kaen. Featured here is the KaenKaew Live House perched on the 28th floor with stunning views over the City.

For optimal performance we have installed 2 Void Acoustics Air Motion as the main topline backed with Venu 210i v2 Subwoofers. The Air Motion were chosen for its ability to focus the energy over a relatively narrow area with a dispersion of 60 degrees horizontal by 50 degrees vertical.

2021: Carlyle & Co. (Hong Kong)

Inspired by the Carlyle Hotel in New York City – a hotel with a star-studded history, Carlyle & Co. is Hong Kong's latest exclusive Private Members Club.

Never2late was sought out to envision the musical soundtrack for this Iconic New York brand, that is embedded in it's rich history as well as looking to the future of Jazz. In addition N2L was asked to curate the Vinyl collection for the record room.